Mission Statement
Advancing Decorative Concrete Contractors Through Education and Networking
Vision Statement
Decorative Concrete Council contractors are the contractors of choice.
Goals and Strategies
- G1. – Facilitate the Education Process
- S1. – Provide best-in-class resources
- T1. – Evaluate existing programs/materials for relevance
- T2. – Identify what’s missing and fill the gaps
- S2. – Refine delivery methods
- T1. – Identify all face-to-face opportunities
- T2. – Facilitate flexible access to resources
- T3. – Utilize associate members
- G2. – Develop Membership
- S1. – Increase MIX Group participation (40% participation by 2/2013)
- T1. – Make it a DMS priority
- T2. – Tell the MIX Group story at events
- T3. – MIX Group ribbons
- S2. – Increase large contractor ($2 mil+) membership and participation (Double the number we have now)
- T1. – Identify potential members
- T2. – Find a champion
- S3. – Broaden the number of members who actively participate (Up to 80% participation)
- T1. – Define and measure current participation
- T2. – Devise a customer strategy
- G3. – Communicate Expertise to External Audiences
- S1. – Define messages
- T1. – Brainstorm the messages
- S2. – Identify and explore delivery methods (By 12/2013)
- T1. – Capture customer touches
- T2. – Devise a customer strategy
- S3. – Tell the story