Mission Statement
Advancing Decorative Concrete Contractors Through Education and Networking

Vision Statement
Decorative Concrete Council contractors are the contractors of choice.

Goals and Strategies

• G1. – Facilitate the Education Process
• S1. – Provide best-in-class resources
• T1. – Evaluate existing programs/materials for relevance
• T2. – Identify what’s missing and fill the gaps
• S2. – Refine delivery methods
• T1. – Identify all face-to-face opportunities
• T2. – Facilitate flexible access to resources
• T3. – Utilize associate members
• G2. – Develop Membership
• S1. – Increase MIX Group participation (40% participation by 2/2013)
• T1. – Make it a DMS priority
• T2. – Tell the MIX Group story at events
• T3. – MIX Group ribbons
• S2. – Increase large contractor ($2 mil+) membership and participation (Double the number we have now)
• T1. – Identify potential members
• T2. – Find a champion
• S3. – Broaden the number of members who actively participate (Up to 80% participation)
• T1. – Define and measure current participation
• T2. – Devise a customer strategy
• G3. – Communicate Expertise to External Audiences
• S1. – Define messages
• T1. – Brainstorm the messages
• S2. – Identify and explore delivery methods (By 12/2013)
• T1. – Capture customer touches
• T2. – Devise a customer strategy
• S3. – Tell the story