Friday, May 09, 2008
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ASCC Goals & Strategies
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  1. Look for new and novel opportunities to continue to expand our role as the voice of the concrete contractor and raise the bar for the industry
    1. Define and communicate to end users the practical expectations of concrete construction.
    2. Develop forums for discussing industry issues
      1. Tolerances
      2. Moisture
      3. Contractual issues
    3. Initiate technical research to help resolve industry issues
    4. Continue and expand liaison activities
    5. Initiate statistical market research on the decorative concrete industry
    6. Look for opportunities to develop more councils
    7. Provide more ASCC input and participation on ACI committees
    8. Develop written position on ACI documents
    9. Develop a tolerance document
  2. Position the Decorative Concrete Council of ASCC to lead the architectural concrete industry
    1. Improve communication between the council and the staff
    2. Dedicate staff to council initiatives
    3. Periodic conference calls involving the DCC Advisory Board, staff representative, and the executive director
    4. Develop goals and objectives that complement the ASCC 2005 Strategic Plan
    5. Complete the Contractors Guide to Quality Decorative Concrete
    6. Increase contractor participation
    7. Identify contractor leaders for advisory board involvement
    8. Partner with ACI to develop decorative installer certification
    9. Create a world-class national decorative event
    10. Help develop standards and specifications for the decorative industry
    11. Form DCC MIX Groups
  3. Increase management and technical educational opportunities for the concrete industry
    1. Establish ASCC University
    2. Regional seminars
    3. Utilize existing programs
    4. On-line training
    5. Develop a finisher training program for workforce development
    6. Provide opportunities for contractors to become better business managers
    7. Provide opportunities for employee training
    8. Develop a concrete superintendent certification
    9. Address language and cultural diversity
  4. Revitalize the ASCC Education, Research and Development Foundation to help resolve industry issues
    1. Reorganize the foundation board
    2. Create a development plan
    3. Maintain liaison with other committees to identify issues
    4. Sponsor research
  5. Increase membership and member involvement
    1. Conduct membership drives
    2. Promote member involvement opportunities
    3. Identify new leaders
    4. Ask members to get involved in a specific task or function
    5. Mentor new members
    6. Promote MIX Groups
    7. Maximize interactive features of our website
    8. Consider specialty MIX Groups (i.e. decorative, tilt-up, etc.)
  6. Enhance and promote member benefits
    1. Maximize networking opportunities
    2. Annual Conference
    3. CEO Forum
    4. Spring Fling
    5. World of Concrete events
    6. Enhance and promote the safety program and products
    7. Increase MIX Group participation
    8. Create an awards program
    9. Continue to develop ASCC publications
    10. Keep website technologically current
    11. Focus on providing added value for MAC members
    12. Increase sustaining member benefits
    13. Explore the possibility of establishing a Decorative Manufacturers Advisory Council
    14. Create new benefits
  7. Provide resources to implement strategic goals
    1. Increase membership
    2. Increase non-dues revenue
    3. Create new sponsorship opportunities
    4. Add value to existing sponsorship opportunities
    5. Evaluate committee structure to align with the strategic plan on a periodic basis
    6. Assign staff member to each main committee and council
    7. Establish a staff continuity plan
    8. Grow our sponsorship base
    9. Periodically review bylaws
    10. Stay flexible enough to react to changing economics - monitor periodically
    11. Seek grant opportunities
  8. Hire a training / technical director
    1. Author publications
    2. Increase revenues
    3. Seminar fees
    4. Publication fees
    5. Obtain grants
© 1998 - 2008 American Society of Concrete Contractors
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